Solvency and prosperity are not mysterious and nebulous accidents emerging from spontaneous explosions of primordial ooze. They are the results of hard work, production of a viable product and adherence to rock-solid basics. None of this is commonly associated with...
When it comes to building a better burger, Five Guys has answers. Over the past twenty years, it has become one of the fastest-growing restaurant chains in the country. Founded in 1986, their objective, right from the beginning, was to build a better burger cooked to...
Some have “team building” pigeon-holed as a company retreat with the scavenger hunt, the mine field, the egg drop, the trust fall and others. Games and drills are helpful for building teamwork and confidence, but there are certain BASICS that if neglected will...
In the world of commerce, there are three vital items to make the engine run—costing, pricing and selling. Determining your costs and then the price are the basic bits of profitability. You must address that bottom line and be viable. Most pricing, today, falls into...
Getting a new business going is a fishing trip through shark-infested waters. But if you can see the world as a shark sees it, you up your chances of making it to higher ground, and ultimate victory. There’s one step that any competent marketing person or entrepreneur...
Our communication channels are oversaturated, and quite factually the minds of millions are utterly overloaded. How can your voice be heard with clarity amidst the steady drone? Every SECOND of every day there are about 7,500 tweets, 41,000 Facebook posts, 60,000...
The buzzword right now—highjacked by all sides—is “fake news.” The phrase is being run through the political hyperbole machine with the power knob at maximum. But what is it? Well, first off, fake news is nothing new. Ever read a tabloid? They quote “sources” on who...
You have heard the story of how one friend tells another friend who tells five more friends and pretty soon you have an economic revolution. Product reputations are built this way. It does not really matter how much money you spend on promotion; what does matter is...
The poster for the film The Martian, based on Andy Weir’s novel, directed by Ridley Scott and starring Matt Damon, reads “BRING HIM HOME.” The phrase drives the plot and prompts rival nations to cooperate. Like the moon landing of 1969, untold millions of people...
Who has millions or billions to spend on world-class communication? Turns out you won’t need that for your buck to make a massive bang. Apple, Coca-Cola, Nike: all committed astronomical sums for advertising in 2015. Apple raised its ad budget to $1.8 billion;...
Communication is a two-way trajectory. It means asking questions, listening, and acting where necessary on what you hear. And it isn’t just externally facing—i.e., you and your customers; it’s internal, management to manufacturing, marketing to sales, and so forth,...
What Does Subaru Know about Making Your Marketing Dollars Work? In marketing, as in all administration, the simple things are the most powerful. When the simple, basic laws are fully grasped and intelligently applied, the result is increased productivity, expansion...