The journey of Edward Marc Chocolatier is one of teamwork, ingenuity, adaptability and, above all, family. Towering over the corporate landscape are monolithic corporations—perceived sometimes as omnipresent, omnipotent and ominous. There’s absolutely nothing wrong...
We live in what has been termed the friction-free economy—where labor, information and money move around easily, cheaply and almost instantly. Overhead is at its lowest. Uber is the world’s largest car service but doesn’t own cars. Facebook is now a monolith of news...
The phrase “Think Global, Act Local” rings true when seeking that elusive commodity called business leadership. We’ve looked up to leaders all our lives, many of whom are worthy of the praise: Founding Fathers (Washington, Jefferson), humanitarians (MLK, Gandhi),...
One company, ironically called Slack, with a firm grip on its mission and market, was the fastest startup to elicit the elusive $1 billion valuation. In startup parlance of today, one buzzword is scalability, denoting an ability to stably and viably expand under...
Rover is an online marketplace for canine care, changing the pet services game—and they do it through know-how, policies based upon compassion, and setting the bar high. In his article of March 13, 1965, entitled “THE STRUCTURE OF ORGANIZATION: WHAT IS POLICY?” L. Ron...
Word of mouth is the Golden Ticket, the Lotto Jackpot and the Holy Grail all rolled into one righteous package that in its purest form costs absolutely nothing. We live in an overcommunicated society where the citizen is inundated with a relentless stream of messages,...
So, you think you want to be a salespeep or you already are one and don’t know what to do with yourself? Salespeople often take a bad rap and it is so easy to burn out. There are promises galore of making the big bucks and cashing in. And then there are the realities...
In this David and Goliath story, David wears stylish, quality eyewear that he got for $95. Monolithic corporations get aloof and arrogant when they fail to pay attention to people’s needs and wants—all while a fresher, leaner business model, attuned to the real world,...
In an oversaturated digital landscape, can you communicate with class and get the desired results? Today, advertising and copywriting equate to an immersive experience of social media, television, video streaming, Google searches, blogging, branded content, print,...
The mantra “MAKE MONEY!”—central in our minds and nightmares; motivating millions to do work they don’t necessarily love, burning a candle at midnight and rising before dawn. We pinch pennies, shed blood, sweat and tears, but all the penny-pinching is for naught if...
“Think Outside the Box!” Worn Out Buzzwords or Clarion Call for Sanity? When it’s done right, we experience prosperity and resurgence. When sabotaged or ill conceived, we endure depression and calamity. The word is TRAINING. L. Ron Hubbard wrote a detailed article...
There’s a direct line from sanity and ethics to organizational acumen and global revitalization. L. Ron Hubbard wrote in his article of 14 December 1970, “GROUP SANITY”: “The points of success and failure, the make and break items of an organization are: “1. HIRING”...