My first car was a ’53 Chevy which a friend of mine unceremoniously totaled on New Year’s Eve a couple of weeks after my 16th birthday. Not an auspicious start. The ’53 Chevy was followed by a ’54, which stood me in good stead until I took down a telephone pole with...
Old Spice, the brand once associated with sea captains and early Americana, completely rebranded their products in 2008 and have been successfully expanding their line ever since. How they reinvented the brand and continue to appeal to the younger generation is a...
This is the subsequent article to the previously-released “The Making of a Power Brand.” In that article we highlighted a very popular brand, Starbucks, and discussed the indispensable mode of operation that its founder and CEO, Howard Schultz, had to use in order to...
The simple reason Benjamin Franklin’s famous quote, “The bitterness of low quality remains long after the sweetness of low price is forgotten,” has been carried so far through time in our collective consciousness is that it’s an unassailable truth. Nonetheless, it...