Do you work hard to make your company stand out from the competition? Over the years you’ve probably been given several tools on the subject of marketing, but let’s take a different look—some “DO NOT’s” of marketing that maybe you’ve overlooked. There are many ways to...
After having designed and gotten online over 2,000 websites, including sites for Fortune 500 companies and federal government agencies, I’ve seen just about everything that can be done, both good and bad. And while the errors may be glaring to someone who knows all...
My first car was a ’53 Chevy which a friend of mine unceremoniously totaled on New Year’s Eve a couple of weeks after my 16th birthday. Not an auspicious start. The ’53 Chevy was followed by a ’54, which stood me in good stead until I took down a telephone pole with...
One hundred billion dollars is serious money. If you received $1,000 a day, seven days a week, how long would it take you to collect 1 billion dollars? The answer is 2,737 years. And that’s 1 billion. Add a couple of zeros for 100 billion. It’s a big number. So how is...
Apple Inc. almost collapsed in the early nineties. Steve Jobs returned to the company and grew it to stellar heights, from which it is still growing today. We explore how Apple has maintained its Affluence, and how you may do the same for your business. The goal of...
We love a mystery. We’re told there is a bizarre creature in the woods, a treasure buried in the earth, something in the night sky that we can’t identify—and we yearn to discover what these things are. Here’s how three businesses used mystery to grow and get...
Best Buy succeeded where other stores failed. But when they opened in new markets they didn’t repeat their successful action, and it cost them. Any business owner would benefit knowing how they lost their way. In today’s internet age, brick-and-mortar stores are...
Sustainability is on the minds of consumers and corporations, and it’s likely to be more than a buzzword and become a byword of commerce from here on out. What is goodwill? How valuable is it? And how does it relate to sustainability? One Los Angeles company is...
Meccano, a brand that was built from a bright idea in the late nineteenth century, still entertains and teaches young people across the globe. How did this toy revolutionize favorite toys in Great Britain and ultimately around the world, building an enthusiastic...
Who could have predicted that a silly app about angry birds would create a gaming empire worth upward of a billion dollars? The app’s creators were facing bankruptcy—until they adroitly used this “administrative tool.” The name of the company that created the silly...
The internet makes it easier for businesses to reach more people. Because of the increased competition it also makes it harder to stand out in the crowd. Learn how an award-winning company from Belgium slayed the competition by gaining respect for their company and...
What a company stands for may be as important as the products or services they sell. This is the story of three young men who utilized a special aspect of public relations to turn a failed idea into a multi-million-dollar business in a few short years. Back in 2013,...