In an oversaturated digital landscape, can you communicate with class and get the desired results? Today, advertising and copywriting equate to an immersive experience of social media, television, video streaming, Google searches, blogging, branded content, print,...
The mantra “MAKE MONEY!”—central in our minds and nightmares; motivating millions to do work they don’t necessarily love, burning a candle at midnight and rising before dawn. We pinch pennies, shed blood, sweat and tears, but all the penny-pinching is for naught if...
“Think Outside the Box!” Worn Out Buzzwords or Clarion Call for Sanity? When it’s done right, we experience prosperity and resurgence. When sabotaged or ill conceived, we endure depression and calamity. The word is TRAINING. L. Ron Hubbard wrote a detailed article...
There’s a direct line from sanity and ethics to organizational acumen and global revitalization. L. Ron Hubbard wrote in his article of 14 December 1970, “GROUP SANITY”: “The points of success and failure, the make and break items of an organization are: “1. HIRING”...
Solvency and prosperity are not mysterious and nebulous accidents emerging from spontaneous explosions of primordial ooze. They are the results of hard work, production of a viable product and adherence to rock-solid basics. None of this is commonly associated with...
When it comes to building a better burger, Five Guys has answers. Over the past twenty years, it has become one of the fastest-growing restaurant chains in the country. Founded in 1986, their objective, right from the beginning, was to build a better burger cooked to...
Some have “team building” pigeon-holed as a company retreat with the scavenger hunt, the mine field, the egg drop, the trust fall and others. Games and drills are helpful for building teamwork and confidence, but there are certain BASICS that if neglected will...
In the world of commerce, there are three vital items to make the engine run—costing, pricing and selling. Determining your costs and then the price are the basic bits of profitability. You must address that bottom line and be viable. Most pricing, today, falls into...
Getting a new business going is a fishing trip through shark-infested waters. But if you can see the world as a shark sees it, you up your chances of making it to higher ground, and ultimate victory. There’s one step that any competent marketing person or entrepreneur...
Our communication channels are oversaturated, and quite factually the minds of millions are utterly overloaded. How can your voice be heard with clarity amidst the steady drone? Every SECOND of every day there are about 7,500 tweets, 41,000 Facebook posts, 60,000...
The buzzword right now—highjacked by all sides—is “fake news.” The phrase is being run through the political hyperbole machine with the power knob at maximum. But what is it? Well, first off, fake news is nothing new. Ever read a tabloid? They quote “sources” on who...
To operate in business requires a better understanding of money, especially when those about you cause loss of confidence in money—as money is only an idea. In an article dated 27 November 1971, appropriately titled MONEY, renowned author and philosopher L. Ron...