by Prosperity Editor | Jan 25, 2017 | Featured Article, Marketing, Marketing Basics, Public Relations
Who has millions or billions to spend on world-class communication? Turns out you won’t need that for your buck to make a massive bang. Apple, Coca-Cola, Nike: all committed astronomical sums for advertising in 2015. Apple raised its ad budget to $1.8 billion;...
by Prosperity Editor | Jan 17, 2017 | Executive Skills, Featured Article, Leadership, Marketing, Marketing Basics, Public Relations
Communication is a two-way trajectory. It means asking questions, listening, and acting where necessary on what you hear. And it isn’t just externally facing—i.e., you and your customers; it’s internal, management to manufacturing, marketing to sales, and so forth,...
by Prosperity Editor | Jan 3, 2017 | Executive Skills, Featured Article, Leadership
[UNICORN: A tech startup that reaches a $1 billion market value as determined by private or public investment. The term was originally coined by Aileen Lee, founder of Cowboy Ventures.1] The cycle of boom and bust is nothing new, and an analysis of companies that...
by Prosperity Editor | Dec 26, 2016 | Featured Article, Marketing
Fan or not of Facebook, it can be readily argued that this social networking giant has become the champion communication medium of all time. Yes, there are other contemporary applications, like Twitter, Pinterest and Snapchat; however, when it comes to sheer numbers,...
by Prosperity Editor | Nov 27, 2016 | Featured Article
A primary focus—and one of the most difficult tasks—of any executive is hiring and retaining competent and loyal employees. To cite a study from the Center for American Progress (CAP): “The cost of turnover is an important economic issue because about one-fifth of...
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