Fan or not of Facebook, it can be readily argued that this social networking giant has become the champion communication medium of all time. Yes, there are other contemporary applications, like Twitter, Pinterest and Snapchat; however, when it comes to sheer numbers,...
What Does Subaru Know about Making Your Marketing Dollars Work? In marketing, as in all administration, the simple things are the most powerful. When the simple, basic laws are fully grasped and intelligently applied, the result is increased productivity, expansion...
A primary focus—and one of the most difficult tasks—of any executive is hiring and retaining competent and loyal employees. To cite a study from the Center for American Progress (CAP): “The cost of turnover is an important economic issue because about one-fifth of...
Who had it better—the turn-of-the-century executive or today’s tech-savvy managers? Without a doubt, the workplace of yesterday had its drawbacks—from working conditions to lack of technology, and of course the horse-and-buggy transport system was a bit slow. But then...
In the previous article in this series, “Proper Organization Is the Fountain of Youth in Company Longevity,”we described how faulty organization contributed to the ultimate demise of Pan Am, the once monolithic giant of the skies. The airline’s reign lasted throughout...
Ever found yourself going off in all directions at once? Ever experienced what the Red Queen, of Alice in Wonderland fame, once said: “…it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as...
Competent and loyal executives are solid gold to a business owner. The following is a vital tip you can use as an executive yourself—and with your junior executives—to help them create a more effective team. It comes from an article entitled “How to Fill Jobs,”...
What do Lloyd’s of London, Japanese construction company Kongō Gumi, Swedish newspaper Post-och Inrikes Tidningar, and Canadian retailer Hudson’s Bay Company all have in common? The one common attribute these seemingly disparate companies all possess is: longevity....
In the previous article in this series (How Not To Fall Off A Cliff: Surveys In Today’s World), we covered two correct application of the concepts as laid out in L. RON HUBBARD’S ARTICLE OF 2 SEPTEMBER 1979, SURVEYS ARE THE KEY TO STATS. “To find out what people want...
This article is a follow up to the previously released “Breaking Free of a Bad Economy” to help you overcome business and market challenges. “Luck is what happens when preparation meets opportunity”, said Seneca, a Roman philosopher and statesman who lived in the...
“Failure is the opportunity to begin again more intelligently.” Henry Ford is credited with saying that long before many successful modern companies we know and respect, such as Twitter, YouTube and Instagram, felt the pressures of impending failure and changed course...
In 1997, when Diana, Princess of Wales suddenly died as the result of an automobile accident in Paris, millions of people across the world were overwrought with grief. It was a huge sorrow for people from all walks of life. And yet for the previous eleven years, her...