In the fifties, George Foreman grew up in the slums of Houston, Texas. He dropped out of school in the ninth grade and ran with street gangs. A life of crime was written in the stars. Today, George is worth $300 million. What went right? George Foreman is a raging...
Old Spice, the brand once associated with sea captains and early Americana, completely rebranded their products in 2008 and have been successfully expanding their line ever since. How they reinvented the brand and continue to appeal to the younger generation is a...
Hiring is key to any organization’s expansion. As L. Ron Hubbard wrote in his article “GROUP SANITY,” “Letting people INTO the group at large is the key to every great movement and bettered culture on this planet. . . . Thus inclusion is a major point in all great...
A little ice-cream company went from ten employees to nearly $50 million in revenue and changed an industry in the process. Fundamental to their growth: understanding their core “public.” The history of public relations (PR) and marketing is strewn with monumental...
Sears, once king of retailers, is now a cash-starved shell whose future is in doubt. Sears was once one of the biggest names in American retail. Today it’s barely hanging on. As shoppers abandon the chain, more and more locations are closing. While Sears Holdings ran...
Who would start a new pizza chain in 2008 smack in the middle of the great recession? Answer: A bold and socially conscious husband-and-wife team from Seattle, who decided to innovate the traditional pizza experience for a new millennium. In his article “THE ANALYSIS...
The History There are few brands as ubiquitous as Coca-Cola. The original product was invented in 1886 by John Stith Pemberton, an Atlanta-based pharmacist (and morphine addict). He was looking for an alternative to morphine, which he’d become addicted to after...
Corralling Up Customers: The CEO and founder of MrJims.Pizza, Jim Johnson, used the Hubbard® Administrative Technology to grow his fledgling pizza parlor into a national franchise and an American favorite. MrJims.Pizza has been an established institution for decades...
From Thomas Edison’s 1877 machine that played back on a rotating cylinder to 167 million vinyl LPs sold in 1985, vinyl’s warm yet crisp analog sound was a casualty in the digital eclipse of the compact disc, downloading and streaming.1 In his essay of August 30, 1965,...
From ancient warfare to maverick retail, the idea of a “hat” integrated with near-obsessive efficiency has been a crucible for productivity and has changed society itself. In his essay of July 1, 1965, titled “HATS, THE REASON FOR,” L. Ron Hubbard defined the...
Whether you’re playing the same three chords or are a seasoned virtuoso, if you’re a musician, chances are you have strong, even fanatical opinions about your gear. One Chicago company was listening. In his article of 19 March 1982, “EXECUTIVE SUCCESS,” L. Ron Hubbard...
The journey of Edward Marc Chocolatier is one of teamwork, ingenuity, adaptability and, above all, family. Towering over the corporate landscape are monolithic corporations—perceived sometimes as omnipresent, omnipotent and ominous. There’s absolutely nothing wrong...