My first car was a ’53 Chevy which a friend of mine unceremoniously totaled on New Year’s Eve a couple of weeks after my 16th birthday. Not an auspicious start. The ’53 Chevy was followed by a ’54, which stood me in good stead until I took down a telephone pole with...
Bruce Wiseman
The Name Game
I was in mid-town Manhattan a couple of weeks ago. The place is so full of energy it almost lifts you off your feet. It’s a little frenetic for me as a steady diet, as I am of the Chromosomes California. But walking down 7th Avenue around Time Square is a sensory...
The One Hundred Billion Dollar Marketing Mistake
One hundred billion dollars is serious money. If you received $1,000 a day, seven days a week, how long would it take you to collect 1 billion dollars? The answer is 2,737 years. And that’s 1 billion. Add a couple of zeros for 100 billion. It’s a big number. So how is...