The Art and Magic of Mercury Mosaics
Today the works of Mercury Mosaics can be seen in thousands of homes and in big businesses such as Google, Disney, Starbucks and Whole Foods. But it wasn’t always this way. It all started in a studio apartment with a woman who had a purpose to prove to herself and...
Best Buy did not “buy” their reason for success, and it cost them dearly
Best Buy succeeded where other stores failed. But when they opened in new markets they didn’t repeat their successful action, and it cost them. Any business owner would benefit knowing how they lost their way. In today’s internet age, brick-and-mortar stores are...
Southwest Airlines’ 3 Jets of Success
Southwest may be the most profitable company in the competitive airline industry. They utilize three “jets” that drive their success and make up their model. Any business wanting to reach greater heights should take note. One could say that the three “jets” that drive...
Mars and Good Management Make for Long-Lasting Success
Mars Candies applied management skill to grow their company for more than 100 years. With a keen understanding of good management practices, this company has become one of the most popular places to work in Europe. Mars Candies, based in McLean, Virginia, is now one...
How Dyson’s “Purpose and Intensity” Helped Create a Multibillion-Dollar Business
Sir James Dyson: You know him from his Dyson vacuums. But Sir James is much more than a vacuum inventor. He’s an entrepreneur and leader extraordinaire. How he got there is something every prosperity-minded person will want to know. As a youngster, James Dyson liked...
Outsmarting Online Giants in the Retail Landscape: A Solution for Your Business
According to reports, retail businesses are dropping like flies because of the new internet landscape. Some call it a “retail apocalypse.” All businesses, retail or not, need to be prepared. Here’s what you can do to not only survive but flourish in these times. ...
beMatrix: the European Award-Winning Company Reveals Its Formula for Success
The internet makes it easier for businesses to reach more people. Because of the increased competition it also makes it harder to stand out in the crowd. Learn how an award-winning company from Belgium slayed the competition by gaining respect for their company and...
Meccano: A Hundred Years and Still Building
Meccano, a brand that was built from a bright idea in the late nineteenth century, still entertains and teaches young people across the globe. How did this toy revolutionize favorite toys in Great Britain and ultimately around the world, building an enthusiastic...
From Near Bankruptcy to a Billion-Dollar Company—All Because of a Silly Bright Idea
Who could have predicted that a silly app about angry birds would create a gaming empire worth upward of a billion dollars? The app’s creators were facing bankruptcy—until they adroitly used this “administrative tool.” The name of the company that created the silly...
Compassion vs. Corporation—How Repurpose is Fueling Global Change
Sustainability is on the minds of consumers and corporations, and it’s likely to be more than a buzzword and become a byword of commerce from here on out. What is goodwill? How valuable is it? And how does it relate to sustainability? One Los Angeles company is...
From Rebel to Multimillionaire—A Recipe for Success
He was an angry self-starter and a rebel. He was warned by his father not to go into the restaurant business. Today, David Chang is one of the most famous and richest chefs in the world. His success path broke all the rules—except one. Business success can seem like...
Trader Joe’s—Good Vibes, Good Buys
What is the unique appeal of Trader Joe’s? How did they rise to be among the top three grocery stores in surveys of nearly 13,000 customers? Of the best grocery stores ranked in 2017 on attributes like best value, fastest service and cleanliness by Market Force...
Shofur—from Zero to Five Million Miles
A company in Atlanta of 14 employees took a good idea—a platform for managing thousands of buses—and integrated it (knowingly or otherwise) with two of the most fundamental laws governing any organization. The result: a booming and viable company that not only...
Innovation & Invention—from the Himalayas to Detroit
In India’s far north, a story emerges, one of a personal quest, ambition minus arrogance, unlimited energy, life-giving water, and a will to make the world a better place, soundly and economically. The unpredictable and cynical age in which we live requires a new...
Overcome the “Invisible” Revenue Killer
Prosperity can be achieved by many means: hard work, smart money management or killer advertising. The list goes on. But there’s one prosperity-producing subject that rarely gets enough press. And that’s the subject of . . . Speed. How fast your company ships...
How a Bad Idea Sprung Success That is Helping to Save the Ocean
What a company stands for may be as important as the products or services they sell. This is the story of three young men who utilized a special aspect of public relations to turn a failed idea into a multi-million-dollar business in a few short years. Back in 2013,...
Business Advice from a Knockout Artist
In the fifties, George Foreman grew up in the slums of Houston, Texas. He dropped out of school in the ninth grade and ran with street gangs. A life of crime was written in the stars. Today, George is worth $300 million. What went right? George Foreman is a raging...
Old Spice—This Ship Still Sails the Ocean
Old Spice, the brand once associated with sea captains and early Americana, completely rebranded their products in 2008 and have been successfully expanding their line ever since. How they reinvented the brand and continue to appeal to the younger generation is a...
Hiring 101: How to Find the Qualified Candidates without Violating Their Rights
Hiring is key to any organization’s expansion. As L. Ron Hubbard wrote in his article “GROUP SANITY,” “Letting people INTO the group at large is the key to every great movement and bettered culture on this planet. . . . Thus inclusion is a major point in all great...
The Sweet Taste of Success: The Rise of Halo Top
A little ice-cream company went from ten employees to nearly $50 million in revenue and changed an industry in the process. Fundamental to their growth: understanding their core “public.” The history of public relations (PR) and marketing is strewn with monumental...
Retailers Who Missed the Writing on the Screen
Sears, once king of retailers, is now a cash-starved shell whose future is in doubt. Sears was once one of the biggest names in American retail. Today it’s barely hanging on. As shoppers abandon the chain, more and more locations are closing. While Sears Holdings ran...
Superfast + Super Good = Supercool How MOD Pizza Cracked the Code
Who would start a new pizza chain in 2008 smack in the middle of the great recession? Answer: A bold and socially conscious husband-and-wife team from Seattle, who decided to innovate the traditional pizza experience for a new millennium. In his article “THE ANALYSIS...
A Coke and a Smile: From Trademark Violation to PR Win
The History There are few brands as ubiquitous as Coca-Cola. The original product was invented in 1886 by John Stith Pemberton, an Atlanta-based pharmacist (and morphine addict). He was looking for an alternative to morphine, which he’d become addicted to after...
The Secret Ingredients of Prosperity
Corralling Up Customers: The CEO and founder of MrJims.Pizza, Jim Johnson, used the Hubbard® Administrative Technology to grow his fledgling pizza parlor into a national franchise and an American favorite. MrJims.Pizza has been an established institution for decades...
The Artist-Driven Vinyl Revolution
From Thomas Edison’s 1877 machine that played back on a rotating cylinder to 167 million vinyl LPs sold in 1985, vinyl’s warm yet crisp analog sound was a casualty in the digital eclipse of the compact disc, downloading and streaming.1 In his essay of August 30, 1965,...
The “Hat” throughout History: A Story of Efficiency
From ancient warfare to maverick retail, the idea of a “hat” integrated with near-obsessive efficiency has been a crucible for productivity and has changed society itself. In his essay of July 1, 1965, titled “HATS, THE REASON FOR,” L. Ron Hubbard defined the...
Marketing 101: How One Company is Resonating and Reverberating in the Music World
Whether you’re playing the same three chords or are a seasoned virtuoso, if you’re a musician, chances are you have strong, even fanatical opinions about your gear. One Chicago company was listening. In his article of 19 March 1982, “EXECUTIVE SUCCESS,” L. Ron Hubbard...
Pittsburgh, the Pentagon, and Chocolate: One Family’s Legacy
The journey of Edward Marc Chocolatier is one of teamwork, ingenuity, adaptability and, above all, family. Towering over the corporate landscape are monolithic corporations—perceived sometimes as omnipresent, omnipotent and ominous. There’s absolutely nothing wrong...
From $900 Million to Zero: When Is Too Much Simply Not Enough?
We live in what has been termed the friction-free economy—where labor, information and money move around easily, cheaply and almost instantly. Overhead is at its lowest. Uber is the world’s largest car service but doesn’t own cars. Facebook is now a monolith of news...
Leadership Fundamentals: Local Impact, Global Scope
The phrase “Think Global, Act Local” rings true when seeking that elusive commodity called business leadership. We’ve looked up to leaders all our lives, many of whom are worthy of the praise: Founding Fathers (Washington, Jefferson), humanitarians (MLK, Gandhi),...
Zealous Users, A Burrito Truck, Parkour—A Glimpse into the Culture of Slack
One company, ironically called Slack, with a firm grip on its mission and market, was the fastest startup to elicit the elusive $1 billion valuation. In startup parlance of today, one buzzword is scalability, denoting an ability to stably and viably expand under...
Man’s Best Friend: A High-Tech and Human Approach
Rover is an online marketplace for canine care, changing the pet services game—and they do it through know-how, policies based upon compassion, and setting the bar high. In his article of March 13, 1965, entitled “THE STRUCTURE OF ORGANIZATION: WHAT IS POLICY?” L. Ron...